How do you want your room to feel? Perhaps if more hotels offered rooms to play to more of our senses, patrons would be more apt to return. If more hotels offered color choices during the reservation or at check-in, people would enjoy their stay all the more. Color makes people feel hot or cold-truly. In warmer climates, whites and linens helps us to feel cooler. In colder climates, warm color gets our blood flowing and we feel warmer. So, if you're a business man from CA visiting NYC in the dead of winter, perhaps the cool modern room would be too cold. This business man maybe more inclined to chose a warmer room. All this temperature change and no need to adjust the thermostat. Our bodies do it naturally for us.
Color preferences also have to do with personality and where we grew up. Blue, in some cultures, is a depressing or freighting color; while in other cultures, the color blue is calming.
Watercolors by Ida York
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